Schuler Capital Management LLC
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  • Approach
    • What Makes Us Different
    • How We Work With Clients
    • About Us
  • Risk Model
    • Safeguard 1st Risk Model
    • Why Does It Work?
    • Risk Management vs Market Timing
    • Key Takeaways
    • What Is Safeguard 1st Telling Us Now? >
      • Current Safeguard 1st Signals
  • Reasons Why
    • Buy & Hold May Not Always Be Best
    • The Achilles Heel of the 60/40 Portfolio
    • Is Your Portfolio Really Diversified?
    • Cash Is Not Trash
    • Fees Matter
    • What To Know About Track Records
  • Home
  • Approach
    • What Makes Us Different
    • How We Work With Clients
    • About Us
  • Risk Model
    • Safeguard 1st Risk Model
    • Why Does It Work?
    • Risk Management vs Market Timing
    • Key Takeaways
    • What Is Safeguard 1st Telling Us Now? >
      • Current Safeguard 1st Signals
  • Reasons Why
    • Buy & Hold May Not Always Be Best
    • The Achilles Heel of the 60/40 Portfolio
    • Is Your Portfolio Really Diversified?
    • Cash Is Not Trash
    • Fees Matter
    • What To Know About Track Records
Profit Factor
 
Profit Factor = Sum of Earnings / Sum of Losses.  Profit factor of a strategy is very different from the Net Profit of a strategy.  For example, Strategy A starts with $100,000 and in ten years grows to $1,000,000 (Net Profit of $900,000), but in Year 5 loses 80% of its $500,000 value at that time (drawdown of $400,000).  Strategy B starts with the same $100,000 and grows to $900,000 (Net Profit of $800,000) in ten years, but in Year 5 loses only 20% of its $400,000 value at that time (drawdown of $80,000).
 
The Net Profit from Strategy A is $900,000 and its Profit Factor is $900,000 / $400,000 = 2.25
 
The Net Profit from Strategy B is $800,000, but its Profit Factor is $800,000 / $80,000 = 10.00
 
Gross Profit optimizes for maximum reward.  Profit Factor optimizes for maximum reward to risk, or maximum dollar of reward for each dollar of risk.

Optimizing for Profit Factor will yield different strategies than optimizing for Net Profit.
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